I am Shanita Drakeford, a hardworking entrepreneur and I truly love being the CEO and curator of IT Factor Boutique, LLC. My love for fashion since I was child was my ultimate inspiration to start my brand, and as a result in February 2012, IT Factor Boutique was born. I came up with the name “IT Factor” because it embodies aura and presence and it represents an unknown quality and confidence coupled with style that sets you apart. IT Factor is the new phenomenon and everyone possesses it. I spend countless hours looking for fresh distinct pieces to carry and as a result, IT Factor Boutique has gained a reputation for providing one of a kind affordable pieces. IT Factor Boutique continues to serve as a one stop shop for unique styles that cater to the edgy, fearless, and classy woman by offering a wide selection of apparel that will make people “Stop and Stare”. IT Factor Boutique serves a sophisticated and specialized clientele.
The “IT Factor Showroom” opened in September of 2016 to provide its customers with a private shopping experience in a luxury setting, designed with fancy chandeliers and wood floors that add elegance and ambience to your shopping experience. I believe that a little luxury goes a long way. The ultimate benefit of having a place where my customers can come and shop it’s the ability to build and foster long term relationships. Although when you purchase apparel you support me, when you get dressed you ultimately represent YOU! When you shop IT Factor we will make sure you discover something inside of you that will set you apart and make others pay attention. I believe there is vibrant sunshine of charisma that resides within every individual soul and it only waits to be revealed. That’s the IT Factor! Do you have it? Knowing what to wear and how to put it together is just as important as having the character, talent and skill to back to up. Make a statement today, and SHOP IT Factor! Its time you got noticed!